By Goran Svensson

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Other authors have found that certain topics (educationally focused works) are considered less valuable even when these works are published in leading journals (Straughan and Albers-Miller, 2000). Another area of criticisms associated with publishing relates to whether journals and academic publishing serves the needs of all constituencies. , 2004; Nyilasy and Reid, 2007; Razzaque, 1998; Skapinker, 2008; The Economist, 2007), which is often purported to be one of academia’s target audiences. , 2004).

88-104. G. (1991), “Demographic contributions to marketing: an assessment”, Journal of the Academy of Marketing Science, Vol. 19, Winter, pp. 53-9. J. and Whitelaw, P. (2005), “What are we really evaluating when we rank journals? Comparisons of views”, Journal of Marketing Education, Vol. 27 No. 2, pp. 189-201. , Garma, R. D. (2006), “An examination of the globalsation of authorship in publishing in 20 leading marketing journals”, European Business Review, Vol. 18 No. 6, pp. 437-56. , Jones, G.

Understanding the publishing process is difficult, especially for those new to academia, and may be a bit of a mystery for established academics as well. Criticisms of the process will be discussed in the next section. , 2006). The double blind review process is held up to be an objective assessment of research quality (Taylor, 2003) and there are a number of works designed to assist academics to be effective reviewers (Woodruff, 2003; MacInnis, 2003; Nakata, 2003). However, the systemic research on publishing has found some worrisome results.

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